Amazon Music
Hear All The Music
A global campaign to launch Amazon Music's premium HD streaming tier.
Background
Amazon Music introduced a new “HD” streaming tier allowing fans to listen to over 60 Millions songs in the highest quality streaming audio.
Well behind their competitors in market share and brand awareness, Amazon Music needed an idea and execution that would not only launch the product, but also build their overall brand awareness and social following.
Idea
Hear All The Music
A series of films that feature an artist breaking down the incredible detail that goes into one of their songs — the intricacies that listeners may never hear in standard definition. Each film highlights the importance of what can only be heard with Amazon’s HD streaming service.
““It’s the best thing to happen to music in about 30 to 40 years.””
““To experience high fidelity like how you hear it in the studio, and to actually have access to that — that’s the future right there.””
““If you listen closely, you can hear every semblance of my voice.””
““To find new sounds on a record you already love .. as a music fan, it’s incredible.””
““You’re going to hear my music how I heard it in the studio.””
RESULTS
262M+
Impressions
31M+
Video Views
1.3M+
Engagements
*Data as of December 2019
The Team
Client - Amazon Music
Talent - Camila Cabello, Lewis Capaldi, Garth Brooks, Brittany Howard, Halsey, Mumford & Sons, Charlie Puth, Chris Stapleton, Neil Young, Vampire Weekend
Agency - Laundry Service
CD - Nathan Mallon, Chris Kitahara
CW - Newton Stern, Marcus Blackwell
Motion Designers - Scott Woodburn, Spencer Wainacht
Designers - Kevin Carter, Kristy Lawrence
Production - Cycle
Producers - Mara Auster, Roland Luitgaarden
Edit - Lost Planet
Color - Olio
VFX - Meister, Psyop