Beats by Dre
Beats Journal
A social-first content series created for Beats by Dre, exploring creativity in culture through some of today's influential creators.
Issue ━ 04
Kojey Radical
The gravelly voiced, Hackney-born spoken-word poet turned rapper and art director defies categorization and transcends genre. Thematically, his music explores identity, race, class, and social unrest. Beats Journal heard from Kojey about his creative process and how he wants to create a soundtrack for those who feel lost.
““You have no choice but to reflect the times you’re in because you are the times that you’re in.””
Social first
Each issue of Beats Journal is individually crafted for social — including bespoke treatments for 1x1 formats such as Twitter and Instagram and 9x16 formats such as of Instagram Stories, Facebook Stories and IGTV.
Results
10M
Organic Impressions
1.6M
Global Reach
1M+
Organic Video Views
313K+
Views
The Team
Client - Beats by Dre
Talent - Kojey Radical
Agency - Laundry Service
CD - Chris Kitahara
Snr CW - Eric Montgomery
Art Director - Jonny Flynn
Producer - Roland Luitgaarden
Production Company - Bad
Director - Will Dohrn
Producer - Aaron Z. Willson
Director of Photography - Spike Morris
Still Photography - Mohamed Abdulle
1st AC - Jack Exton
2nd AC - Orlando Morris
Sound Design and Dubbing Mix - Ade Pressly
Directors Cut Music - Kojey Radical
Sound Recordist - Luke Harris
Campaign Colorist - Cheat
Directors Cut Colorist (Pictured) - Jon Howard
Runner - George Murphy
Back Issues
Issue ━ 01
Josh Carter
Josh explains his ability to see, taste and feel sound.
Issue ━ 02
Atiba Jefferson
How skateboarding paved the path for one of the most prolific photographers in youth and culture.
Issue ━ 03
Dianne Garcia
Dianne Garcia draws from her roots growing up in Thailand and listening to 90's hip-hop and R&B to style some of today's biggest names in music.