Bose
Play Everything
A global campaing to launch the first-ever 2-in-1 gaming/lifestyle headset from Bose
Background
Bose introduced the QuietComfort® 35 II Gaming Headset, engineered to bring high audio performance to music play and gameplay. With our award-winning noise-canceling technology and a detachable gaming module, this is the first 2-in-1 gaming and lifestyle headset from Bose. Designed for hours of competitive gaming and music listening, with a classic look and comfortable fit to wear at home, work, and everywhere in-between.
Idea
Play Everything
A campaign you can play to launch Bose new versatile headset, engineered to play everything.
“What you hear changes everything.
What you see changes everything.”
Social Activation
The Game Within The Game
The launch film featured a series of easter eggs including multiple URLs and cameo appearances from the NFL’s Lemar Jackson, and footage from Riot Games’ League of Legends Champions — fans who spotted the easter eggs, won a free Bose QC 35 II Gaming Headset.
The Team
Client - Bose
Agency - Laundry Service
CD - Nathan Mallon, Chris Kitahara
Sr. CW - Nick Delisi
Writer - Aaron Marten
Snr Designer - Steph Che
Production - Cycle
Producers - Negar Shekarchi, Mara Auster, Jenni Hooper
Animation - Golden Wolfe
