Amazon Prime Video - TNF.png

Football. Your Way.

2017 NBA Playoffs campaign for Beats by Dre featuring LeBron James, Kevin Durant, James Harden and Draymond Green.

 
 

Amazon Prime Video

Football. Your Way.

A campaign teasing the future of football on Amazon Prime Video.

 
 
 
Fans want options.
And now you have them.
 
 

Background

Amazon Prime Video was looking for a partner to help them announce their partnership with the NFL and Thursday Night Football — starting with a promo for the 2021/2022 season, and teasing what’s to come.

Idea

Football. Your Way.

What happens when the most customer-centric brand in the world teams up with the NFL on Thursday Nights? A primetime package focused on features for football fans and fantasy managers, like no other.

 
 
 
 

The Team

Client - Amazon Prime Video

Agency - Conscious Minds

CD - Chris Kitahara
ACD - Danny Colón
Snr CW - Billy Scafuri
Snr Art Director - Eric Stiles
Studio Directors - Bryant Kohler, Jacqui Kastos
EP - Matt Lancaster
Studio Producer - Monica Tims
Post Producer - Nico Poalillo
Director - Oren Kaplan
Editorial - Lost Planet
VFX - Jane