Jordan Brand
Take it From LA
An love letter to basketball from the cities that push it forward.
““The people out here don’t just take something from the game, they also give something back to it.””
BaCKGROUND
Jordan Brand was looking to inspire and connect basketball fans through regional stories in the cities that push the game forward — starting with LA.
Idea
Take it from LA
A series of films following host Jordan Ligons on her mission to find the people and places who inspire baseball culture in LA.
“We all come together for one love — the passion for the game.”
““We are the fashion. We’ve created it.””
““All aspects of basketball — from the way they play, their style, you know to the way Russ dresses — all that kinda ties into art.””
““You wanna be talented, but you got to have drive and have heart.
”
The Team
Client - Jordan Brand
Jordan Brand Creative - Marcus Arman
Jordan Brand Producer - Evangelina Owens
Jordan Brand Creative - Eric Montgomery
Jordan Brand Creative - SinYoung Kim
Jordan Brand Creative - Felyx Tsoi
Talent
Jordan Ligons, Tenisha Ware, Jordin Canada, Marquise Miller, Bephie Gibbs, Chris Gibbs, Gustavo Zermeño Jr, Russell Westbrook, Chris Young, Frank Nitty
Agency - Follow Through / Conscious Minds
Director / CD - C.J. Toledano
CD - Chris Kitahara
Writer - Travis Gunn
EP - Angana Barathur
DP - Neema Sadeghi
Creative Manager - Katherine Leon
Line Producer - Fred Balian
Edit - Frishberg Bros
Photography - Thaila Gochez
BTS Photo / Video - Phillip Szeto