Motorola — A Google Company
Designed by You
An digital out of home campaign for Motorola's Moto X.
Background
In 2011 Google bought Motorola Mobility. In 2012 they launched their first flagship phone, Moto X.
IDEA
Designed by You. Assembled in the USA.
A series of outdoor digital experiences – from a time square take over, to a bus shelter that complimented your style, to photo booth that matched your style.
Recognition
2014 IAB Mixx Awards
Gold: Augmented Reality
2014 New York Design Awards
Best in Category: Advertising - Outdoor, Retail, POS
The Team
Client - Motorola
Agency: Digitas / Razorfish
GCD - Mike Frank
CD - Mark Simon
ACD - Mark Czupryna
AD - Chris Kitahara
AD - Caitlin Baulter
CW - David Cook
Motion - Scott Sonnenberg