Acura X Ludacris
Legends Never Die
A documentary for Acura featuring the restoration of Ludacris' 1993 Legend.
““Acura just restored an influential piece of hip-hop history.””
Background
Ludacris bought his 1993 Acura Legend in the mid-1990s while working at a radio station in Atlanta, and drove regularly until was totaled in an accident in 2015 (Luda was not at fault).
After hearing the news, Acura offered to restore it for him.
IDEA
Legends Never Die
A documentary on the restoration of Ludacris' 1993 Legend.
““I always felt this car matched my personality.””
The Team
Client - Acura
Agency - Razorfish
GCD - Mike Frank
CD - Kate Foley
AD/CW - Chris Kitahara & Newton Stern
Photographer - Tommy Lim
Production - Acres New York
Talent - Ludacris, John Ikeda, Dave Merek